How to Choose Genuine and Best Data Provider | Ft Dataguru

To drive the sales and marketing process seamlessly, businesses need an accurate database. An accurate database helps the sales and marketing team to drive their sales and marketing efforts in the right direction. Acquiring an accurate database is not an easy process and requires a lot of time and efforts to build genuine data. There are many ways of acquiring an accurate database like through inbound marketing- enticing leads by informative content and adding relevant Call To Action buttons in the blogs so leads can sign up for particular product and service. Another way of acquiring the accurate database is by buying data from any reputed data provider.

In the market, there are many companies selling location-specific and industry-specific data. However, to choose the most genuine data provider is a challenging task because there are a few database providers who are selling data un-ethically. In such scenarios, what measures should businesses take when selecting any data provider to buy data? Let us look into a few measures:

GDPR Compliant: To check the genuineness of the data provider businesses must ask for data that is in agreement with GDPR and match current data protection provisions.

The accuracy of the database: Another measure to check that how genuine is data provider is to ask how accurate the database is? It should be completely relevant and accurate in terms of email address, board-line number, and so on of key decision-makers of various organizations. Businesses must also ask data provider that how often they update the database, so you get the most accurate and current data.

After-sales support: This is one of the major aspects to be considered when choosing a data provider. Post subscription is activated; is the data provider offering any after-sales support? Are they ready to take ownership if any data is inaccurate or obsolete?

Thus, by keeping these simple measures in mind, businesses can choose the most genuine data provider. Because buying something and not using it properly invites frustration, so keep in mind to give your exact data requirements to your data provider and reap out the maximum benefits out of it to drive better sales.